Message posted on 05/08/2022

CfA: Special Issue on Postcolonial Airliners as Cultural Mediators [deadline: Sept 30, 2022]

Dear all, =20 Apologies for cross-posting. We are happy to share with you this call for a Special Issue on the = intersections between cultural politics and aeromobility in postcolonial = contexts. We would be grateful for your support circulating the call via your = networks. Details below. Best wishes, =20 Bart & I=C3=B1igo =20


=20 CALL FOR EXPRESSIONS OF INTERESTS FOR CONTRIBUTIONS TO A SPECIAL ISSUE =20 Postcolonial Airliners as Cultural Mediators Corporate Branding and Cultural Governance in Transnational Contexts =20 Editors: Bart Vanspauwen (Universidade NOVA de Lisboa, Portugal) & = I=C3=B1igo S=C3=A1nchez-Fuarros (INCIPIT-CSIC, Spain) =20 For most airline companies, 2020 came in like a wrecking ball. Recent = centenary celebrations of some of the world=E2=80=99s oldest airliners = such as KLM and Qantas, just a year before, forcedly made room for = grounded personnel, humanitarian or repatriation flights and government = rescue packages for survival. The global pandemic swept away previous = dreams of global mobility and stressless tourism. In addition, cultural = outputs =E2=80=93 from inflight magazines to government-backed tourist = attraction programs =E2=80=93 were put on hold too. Halfway 2022, a = heigthened postcovid 'revenge travel boom' and workforce shortages at = several hub airports then led to thousands of canceled holiday flights = and a new delicate setback for international travel. As a result, = airlines in particular, and the travel industry in general, are = restructuring to face a new scenario of uncertainty. =20 Taking the airplane as a chronotope, a moving element which represents a = political and cultural unity, and connects fixed but geographically = disperse spaces in fluid, imaginary ways, this special issue seeks = original research that studies the intersections between corporate = branding and cultural governance in flag carriers with a colonial past. =20 This special issue focuses on cultural mediation from an anthropological = and postcolonial perspective, by investigating into the ways in which = former colonial flag carriers have represented/embodied transnational = cultures, national identities, memories and heritage, as well as their = interstitial spaces in which these issues are negotiated and/or = contested. =20 As has emerged from preliminary research results from a case study on = TAP Air Portugal (Vanspauwen & S=C3=A1nchez-Fuarros forthcoming), = inflight magazines, corporate social media channels (such as Instagram, = YouTube, or Facebook), and other outreach activities may offer a = privileged research lens to explore tangible and intangible (sonic, = visual, textual) cultural narratives around the issues at stake. =20 Potential themes for articles include (but are not limited to): =20 =E2=80=A2 The instrumentalization of (postcolonial) intangible = cultural heritage =E2=80=A2 The promotion of (postcolonial) diversity and = affective formations =E2=80=A2 (Trans-)national culture in airlines as opposed to = airline cultures =E2=80=A2 The interstitial connections between geographically = disperse communities within a language community (e.g. Commonwealth, = Francofonie, Hispandidad, Lusofonia) =E2=80=A2 Discourses and cultural outputs at centenary = celebrations of national airliners =E2=80=A2 Popular culture in national airliners (e.g. namegiving = of airplanes, expressive practices at special occasions) =E2=80=A2 Government programs to attract tourists backed by = national airliners (e.g. Stopover programs) =E2=80=A2 Marketing campaigns on social media and in the regular = press =20 Our working hypothesis is that a similar pattern may be present for flag = carriers operating in language systems other than the Portuguese = (Commonwealth, Francophonie, Hispanidad) which may offer new = perspectives on how cultural governance and brand marketing work to = articulate identities that either depart from or confirm received = narratives of national cultures. On a metalevel, with this special issue = we intend to perceive the narratives of modern Western empires as = constructions that reflect concrete social and cultural negotiations, = particularly but not exclusively, over traumas of colonialism and = domination. =20 =20 Practical details =20 Please send a title and a 200-word (maximum) abstract to Dr. Bart = Vanspauwen (bvanspauwen@fcsh.unl.pt ) = and Dr. I=C3=B1igo S=C3=A1nchez-Fuarros = (inigo.sanchez-fuarros@incipit.csic.es = ). =20 The document should also include each author's name, email address, = affiliation, and 50-word biographical statement. =20 Expected timeline: =20

  • Deadline for submission of abstracts: September 30th, 2022
  • Notification of acceptance: October 15th, 2022
  • Pitch Special Issue proposal to selected peer-reviewed journals: = October 20th, 2022.
  • 1st draft article submissions: March 1st, 2023
  • Planned symposium with participants (Lisbon or Santiago de = Compostela): June-July, 2023 =20 We are currently in the process of approaching various journals within = the fields of mobility studies, postcolonial studies, cultural studies, = heritage studies, transport studies and business administration studies = that may be interested in this special issue. =20 =20 Selected references =20 =E2=80=A2 Adey, P. (2010), Aereal Life: Spaces, Mobilities, = Affects, London: Wiley-Blackwell. =E2=80=A2 Castellano, C. G. (2018), =E2=80=98Curating and = cultural difference in the Iberian context: from difference to = self-Reflexivity (and back again)=E2=80=99, Journal of Iberian and Latin = American Research, 24: 2, 103-122. =E2=80=A2 Castellitti, C. 2019. 'Varig, 'a Real Brazilian = Embassy Outside=E2=80=99: Anthropological reflections on aviation and = national imaginaries. The Journal of Transport History, 40: 1, 82-105. =E2=80=A2 Coller, K., J. H. Mills and A. J. Mills (2016), =E2=80=98= The British Airways Heritage Collection: an ethnographic = =E2=80=98history=E2=80=99=E2=80=99, Business History, 58 (4): 547-570. =E2=80=A2 Cresswell, T. (2006), On the move. Mobility in the = modern western world, London and New York: Routledge. =E2=80=A2 Cwerner, S., S. Kesselring and J. Urry. (eds.) (2009), = Aeromobilities, London and New York: Routledge. =E2=80=A2 Feldman-Bianco, B. (2007), =E2=80=98Empire, = postcoloniality and diasporas=E2=80=99, Hispanic Research Journal, 8 = (3): 279-290. =E2=80=A2 Govil, N. (2004), =E2=80=98Something spatial in the = air. In-flight entertainment and the topographies of modern air = travel=E2=80=99, in N. Couldry and A. McCarthy (eds.), Mediaspace. = Place, scale and culture in a media age, 223-252, London and New York: = Routledge. =E2=80=A2 Kivija=CC=88rvi, M., A. J. Mills and J. H. Mills = (2019), =E2=80=98Performing Pan American Airways through coloniality: an = ANTi-History approach to narratives and business history=E2=80=99, = Management and Organizational History, 14 (1): 33-54. =E2=80=A2 Manning, P. (2010), =E2=80=98The semiotics of = brand=E2=80=99, Annual Review of Anthropology, 39: 33-49. =E2=80=A2 Matsanuga, L. (2016), =E2=80=98The Corporate Brand: = Toward an Anthropology of Branding=E2=80=99, in H. Nakamaki, K. Hioki, = I. Mitsui and Y. Takeuchi, Enterprise as an Instrument of Civilization: = An Anthropological Approach to Business Administration, 227-243, Tokyo: = Springer. =E2=80=A2 Paludi, M. (2017), =E2=80=98Representation of Latin = America in Pan American Airways: Decolonial Feminism on a = Multi-national=E2=80=99, PhD diss., Halifax, Saint Mary=E2=80=99s = University. =E2=80=A2 Peralta, E. (2011), =E2=80=98Fictions of a creole = nation: (re) presenting Portugal=E2=80=99s imperial past=E2=80=99, in H. = Bonavita (ed.), Negotiating identities: constructed selves and others, = 193-217, Amsterdam and New York: Rodopi. =E2=80=A2 Ponzanesi, S. and B. B. Blaagaard (eds.) (2011), = Deconstructing Europe. Postcolonial Perspectives, London and New York: = Routledge. =E2=80=A2 Radano, R. and T. Olaniyan (eds.) (2016), Audible = empire: music, global politics, critique, Durham: Duke UP. =E2=80=A2 Staniland, M. (2003), Government birds: air transport = and the state in Western Europe, Oxford: Rowman and Littlefield = Publishers. =E2=80=A2 Vanspauwen, B. and I. Sa=CC=81nchez-Fuarros (in = press), 'Embracing postcolonial diversity? Music selection and affective = formation in TAP Air Portugal=E2=80=99s in-flight entertainment system'. = In E. Peralta and N. Domingos (eds.), Colonial legacies of the = Portuguese Empire: memory, citizenship and popular culture. New York: = Bloomsbury.

I=C3=B1igo S=C3=A1nchez-Fuarros, PhD Ram=C3=B3n y Cajal Senior Postdoctoral Researcher Institute of Heritage Sciences (Incipit) | = Spanish National Research Council (CSIC)=20

Edificio Font=C3=A1n, Bloque 4 | Monte Gai=C3=A1s s/n | ES-15707 = Santiago de Compostela (Espa=C3=B1a)

Phone: +34 611 474 730 (Spain) | + 351 935 386 241 (Portugal) E-mail: inigo.sanchez-fuarros@incipit.csic.es Web: www.inigosanchez.com | Twitter: = @soundingtourism ORCID: https://orcid.org/0000-0003-1817-8352

Principal Investigator | Sounding=C2=A0Out the Tourist City = (PTDC/ART-PER/32417/2017)

Co-Principal Investigator | HabitPAT. Los=C2=A0cuidados del patrimonio = (PID2020-118696RB-I00)

Associate Researcher | Instituto de Etnomusicologia, Centro de=C2=A0Estudo= s em M=C3=BAsica e Dan=C3=A7a (INET-md) | = Faculdade de Ciencias Sociais e Humanas=C2=A0 = (Universidade Nova de Lisboa)

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