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Message posted on 31/01/2018

CFP. IUAES 2018. On demand. Explorations on commissioned audiovisual productions.

Call for papers at the 18th World Congress of the IUAES, July 16-20, 2018, Florianopolis, Brazil.

Deadline for abstract's submission: 28 February 2018.




Convenors: Alex Vailati (Federal University of Pernambuco, Brazil), Gabriela Zamorano (El Colegio de Michoacán, Mexico)

Keywords: Visual Anthropology, Vernacular Cinema, Ethnography of video production.

The aim of this panel is to discuss the ethnographic possibilities for approaching the relevant fields of “commissioned” and “vernacular” audiovisual practices and archives. Beginning with family cinema, the panel will explore different fields such as videos commissioned by ethnic organizations, institutions or political networks.

Nowadays, we find production companies specialized in recording specific moments of social life. The example of the so-called family cinema phenomenon is probably one of the most relevant. Marriages, birthdays and births are some of the family events that videos turn into “facts” and memories. In these films we find highly sophisticated cinema languages and continuous aesthetic experimentation coupled to ingenious distribution strategies often through social networks. These videos, in fact, result from interesting processes of negotiation and interaction between clients and video makers. Other production realms include the proliferation of low-budget musical clips and fictional shorts which, while mimicking film industry aesthetics, also involve elaborations of local concerns and fantasies around issues like violence and migration.

We will address the importance of field-based research on how “on-demand videos” are produced from an economic, political and aesthetic perspective. This can be a key strategy for understanding how imaginaries are “locally produced” and how they relate to both local realities and global narratives.

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